Nick Bilton: One of the realizations I’ve had about startups is that they take on the DNA of their founding fathers or mothers. Caterina Fake told me when they started Flickr that they wanted it to be a pleasant experience and a happy platform. So with the first few thousand photographs that were up there, all the employees at Flickr wrote all these really nice notes. Even if it wasn’t the most beautiful photo, they’d say, This is the most beautiful photo I’ve ever seen. I love the framing. It created, from the beginning, this very happy place.
There are many true things in Nick’s statement in an article about Twitter in Fast Company. We very consciously created the comments section of Flickr, we did want Flickr to be a happy place, and for a long time it was. We wanted people to behave in a civilized way, and they did. We did not want to comments to devolve into glib pronouncements, snarky putdowns and ad hominem attacks as they so often do. We wanted real connection, appreciation and human flourishing. However, we never exhorted people to say something was beautiful that was not beautiful, and Flickr, and I, and the team were all deeply committed to the idea that you honor the wholeness of people, and that your comments be thoughtful. The team was encouraged to participate in all the conversations, because it is the founding team that determines how the software will behave, who set the tone, define the limits of what is tolerated on the service, which I wrote about in Wired.
The idea was the opposite of blanketing the comments sections with compliments, superlatives or “Likes”. We tried to think about the photos we were looking at. Say something thoughtful. And that was what we were with great effort building into Flickr’s comments sections, which can easily become transactional, liking, and hearting,”Great!””Beautiful”,”Love it”! and on to more liking and hearting. Thinking about things takes time. It’s a slower internet. It’s a better internet.