New Startup!

Entrepreneurs gonna entrepreneur. I have a new startup! We are building something consumer-facing, something social — all the things I love best — for optimal founder-market fit!. It’s crazy times in the Valley and while I prefer doing startups when the going’s tough, money is scarce, and talent is thick on the ground — the best time to start a company is always two years ago, and the next best time is now. So now it is.

We are funded by my buddies at True Ventures (especially Jon Callaghan & Tony Conrad, rockingest investors this side of rock), my very own fund Founder Collective (with Dave Frankel, Eric Paley, Chris Dixon, Zach Klein, Bill Trenchard et al.), SV Angel (including David Lee and Ron Conway, Godfather of the Internet), Betaworks and independent angels, friends and family such as Keith Rabois, James Joaquin, Shoshana Berger and The Best Sister in the World.

You can sign up to get launch announcements and be a beta tester by joining our mailing list.

And we are hiring both back end & front end engineers. We’re working primarily in Ruby on Rails, using Backbone.js, and jQuery mobile. We are located in San Francisco, in Hayes Valley. If this sounds appealing, email us your resume and tell us about yourself.

UPDATE: Whoa! I changed “engineers are unemployed” to “talent is thick on the ground” — Someone wrote recently that he knew it was a bubble when it was easier to raise money than hire engineers and that was what I was thinking of when I wrote that. Came across the opposite as how I meant it. Thanks for pointing that out, various folks!

42 thoughts on “New Startup!

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  4. @JF Not likely! But thanks for the reminder. 😀

    @ariel @sumit — OMG no!! hopefully giving them jobs…someone wrote recently that they know there’s a bubble when it’s easier to raise millions of dollars than to hire engineers, and that’s what I was thinking of when I wrote it.

  5. I don’t get the comment about when “engineers are unemployed.” Does this mean she likes getting skilled employees on the cheap? Exploitation much?

    I have to say, if you’re writing a blog post meant to recruit engineers, you should write one that makes them feel valuable not one that makes them feel like a necessary evil.

  6. Pingback:» Blog Archive » New Startup! | | The Money BooksThe Money Books

  7. @sumit But I didn’t want to leave even the slightest impression of a lack of respect for engineers, so I fixed it in my post as well. So thanks for pointing it out!

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  9. Congrats!

    Always a fun and exciting time to launch a new company – Cheers!

    Looking forward to see what you’ve built with your team. Expecting more awesome!


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  12. Congratulations, Caterina! I signed up for the beta, and can’t wait to see what you’re up to!

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  15. Sorry to hear that Mike Arrington is being such a pathetic, childish schmuck. Hope it doesn’t cause you too much trouble. Best of luck with your new startup.

  16. Looking forward to see what you have up your sleeve. Speaking for the engineers, i’ve had 8 days off in 18 months! – and that was Christmas.

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  18. Best of luck with the new startup Caterina! Coincidentally my cofounder and I are also using Rails and Backbone.js on our new startup. We should catchup sometime. 🙂

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