* I started this blog in 1998.
* I am the founder of Findery
* I am the co-founder of Hunch.com, which created a “taste graph” for the internet, mapping every person to every entity, be that entity a cookbook, person, web page, restaurant, travel destination, friend, New York Times Bestseller.
* I am an active angel investor, and a Founder Partner at Founder Collective. I have made investments in Etsy, Maya’s Mom (acquired by BabyCenter), Cloudera, Daily Booth, TypeKit and many others.
* I am the Chairman and board member at Etsy and on the board of Creative Commons. I also am on the board of advisors for the Berkeley School of Information.
* I am the co-founder of Flickr, almost certainly the best photo management and sharing application in the world.
* I am a founder partner at Founder Collective, and an active angel investor. I’ve invested in Etsy, Kickstarter, Stack Overload, 20×200 and many others
* Before that we built Game Neverending.
* I can be reached at caterina at caterina dot net
* My Wikipedia entry seems fairly accurate
* “Fake” is my real name. It was anglicized from the German, “Feick” in the 1500s. Fake acquired its present meaning only in the 19th century, afaik. I still maintain my grandfather had the worst of all possible names: Leverne Mucklow Fake. He was a lawyer who once met in court another lawyer named Abel Crook. He also told tall tales so who knows if this is actually true.
* Here is the standard headshot photo of me
* I was born in Pittsburgh, PA.
* Attended Choate, Smith and Vassar.

23 thoughts on “About

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  4. Dear Caterina,

    I am contacting you from Eagles Talent Speakers Bureau (just outside of NYC in NJ). For over 30 years, our speakers bureau has provided keynote speakers for clients holding conferences, lecture series, and business meetings.

    I’m curious to know if you do speaking engagements–if so, I would love to talk with you.

    Thank you so much.

    Sheldon Senek
    Eagles Talent Speakers Bureau

  5. Dear Caterina,

    I’m writing on behalf of the Biennial of the Americas, an international forum taking place in Denver this July, co-chaired by Gov. John Hickenlooper and Mike Fries, CEO of Liberty Global.

    We would like to invite you to participate in a session at the Biennial and I’m looking for the appropriate email address to send this invitation. Please feel free to email me back with this information, if you are interested in receiving an invitation.

    Thanks for your time,

    Lila Creighton
    Programming Coordinator
    Biennial of the Americas


  6. Hi Caterina,

    I’m taking a shot in the dark here! My name is Ashley and I am the Founder of KeepMii: Where Families Connect Memories Forever.

    We are a BC based team working on our MVP, funded and recruiting Advisory Board members.

    Without going into too much detail on this site, I am wondering if there is a chance for us to connect over email to discuss our vision, team, story and the possibility of helping a BC startup with a kick-ass product.

    Thank you for your time!


  7. Hi Caterina, I’m trying to contact you with an interview request for a magazine. I have no email address for you though, so I can’t connect with you on LinkedIn. Please get in touch, thanks.

  8. Hello, Caterina:

    I ran across Findery at SXSW and am interested in the possibilities that augmented reality can present to communities.

    The Reynolds Journalism Institute is all about strengthening communities through independent, diligent journalism and service.

    Most news media are community oriented … there are about 8,000 newspapers in America, most of them weeklies, and most of them tightly integrated into their communities. We’re not talking national media such as The New York Times, Wall Street Journal, ABC/NBC/CBS/Fox, CNN or CNBC, Huffington Post or ProPublica (though we work with all of them).

    The news industry has begun working with AR, perhaps most notably Aurasma. I see that as a “transition” use of the technology. Google Glass, of course, is getting a lot of attention. But you come at it quite a bit differently. We’d like to hear and learn more about it.

    RJI is assembling an RJI Tech Day on Wednesday, May 1 here in Columbia, Missouri at the Missouri School of Journalism (the world’s first and, many say, best journalism school). The morning will be a showcase of some of the student innovation here. The luncheon presentation will be a showcase of some of the latest technological gadgets that could be utilized by journalists. We’d like the afternoon to include presentations (and-or panel) of what’s happening or on the horizon in AR, especially as it might or could resonate with local news organizations, be they legacy print or the growing universe of digital born local news and service operations.

    How might local news organizations (or individuals) use or partner with Findery or its technology, to provide useful and meaningful insights and service to the community? How might a news organization use or partner with Findery to strengthen the sense of community? How might you envision your technology as a partner with local news organizations? We would like you to join us May 1 to share your vision, your ideas and to explore how Findery might work its way into the fabric of community and the local journalism that serves community.

    My contact info is below. I hope we can chat soon about the possibility.

    Brian Steffens | Director of Communications
    Donald W. Reynolds Institute
    301 RJI, Missouri School of Journalism
    Columbia, MO 65211 | 573.882.8251

  9. hi Caterina i am riccardo writing you from rome i am working to an e-commerce social network and i am looking for investors i’d love to explain you what is concerning about here my e mail r.rainoni@yahoo.it

  10. Hi Caterina ,

    This is Amy Tripp, I’m a segment booker for Money For Lunch radio talk show.
    My producer asked me to contact you about having you as a guest on our program and to talk about Hunch.com

    If you’re interested in being one of our guest, we would like to know ASAP.
    As soon as I get confirmation back from you, I will be sending you instructions in preparation to be on the show.


    Best Regards,

    Amy Tripp
    Segment Booker
    Money For Lunch Talk Show
    Mon – Friday from 12-1pm CST
    Connect With Us

  11. Hello

    I am an entrepreneur myself and would like to see the findery community grow as I understand where you guys are coming from. But this is a slow and steady kind of community. But you need to sustain the interest of people. So what can you do? Simple.
    Pleople write about stories from their places and memories. Not many others may be inerested in a standalone piece of those and the ones writing may not be encouraged sufficiently. So what can we do? Simple.
    Organise novel writing and even movie making contests etc. whatever content people upload can form part of a bigger story and ppl will be excited to think their content may form the part sometime.

    good luck

  12. Hi Caterina,

    I am a television show host, reporter, producer and comedienne. Right now I am developing a new dynamic and engaging docu-style reality series about luxury living in South Africa. It is going to be an informative and comical journey through the unparalleled terrain of South Africa. My team and I will showcase unique products and services that highlight fabulous experiences for a luxurious lifestyle!
    I know that you have a broad range of interests and you invest in diverse industries. I would like to get more information about what you do, so we could potentially collaborate on my project.

    I would love to schedule time and talk to you!

    You can reach me via my email: M.Smoller@michellesmoller.com

    Regards and warm wishes,

  13. Hello Caterina.
    My name is Alejandro Hernandez from Colombia.

    I like know what is your conditions to comming at Latin America like speaker (Social Media).

    We need know the conditions to get you for 3 dates: Lima Peru, Buenos Aires Argentina and Santiago Chile.

    The Dates are Sept 26 and 29, and Oct 01.

    Please email me at muzikbook@hotmail.com


  14. Hi Caterina, I am a Board member of Filipino American Lawyers of San Diego. We host an annual dinner of over 200 lawyers, local community and business leaders in January 2015. Proceeds from the dinner go to our scholarships for local law students. I’d like to speak with you to see if you are interested in speaking to our group as a keynote speaker for our annual dinner in January. Please let me know if you are interested.

  15. Hi Caterina,

    My names Makenna Redden and I help run a personal growth blog (www.titaniumsuccess.com) where we talk a lot about entrepreneurship and business. I was hoping you would be interested in letting me feature you for an interview to tell your story as well as give other entrepreneurs tips and strategies to be successful. The interview will consist of 8-9 questions via email. All I would need in return is your answers, you bio, an image, and a link to your website so that readers can contact you if needed.

    If you are interested please let me know as I would love the opportunity to work with you.

  16. Dear Mrs. Caterina Fake,

    We would like to invite you to be one of our top speakers for TWINKLE 2015, to share your truly inspiring story of success, diversity and leadership in social media design with Finnish companies and international talents from all over the world. We believe your expertise could be part of TWINKLE SHARE & DIALOGUE programs.

    TWINKLE 2015 is the platform to bring international competences to light in a unique interactive scenario that will put together experts, inspiring speakers, official representatives, companies and talents.

    During two days, 2000 people will interact through networking, sharing and learning activities.
    Time and Place: 7-8 December 2015, Tampere-Hall Tampere, FINLAND

    There is a team of international volunteers that make Twinkle happen – for a brighter future, city and business. Twinkle is facilitated by Talent Tampere and Tampere Region Economic Development Agency TREDEA and funded by sponsors.

    Don’t wait. Light up with Twinkle!

    Yours sincerely,

    Gloria Zuniga
    Seminars Coordinator
    Ambassador of Tampere
    Phone: +358 50 370 5831
    Email: gloria@decoark.com

  17. Hi,

    This is Sandeep from business dev. team at Combotrip.com, launched in April, 2015, Albuquerque. I found you through Combotrip twitter. I wanted to briefly describe Combotrip and discuss the possibility of investment if the product interests you. We are a travel company focused on changing the group and solo travel planning experience.

    Unique features:
    First comprehensive online solo/group travel planning tool in the industry
    Great Deals for flights, activity inventory and Group planning module.

    A small comparison of flight deals with your other major providers(kayak,google flights, priceline etc.) would reveal our deals. We also launched the iPhone app (‘Combotrip’) on app store recently. So far people’s response to the product has been exciting as they mentioned Combotrip makes their group travel planning fun, especially with all the travel inventory deals we provide. We have been generating traffic and some bookings already. This is an exciting area of travel that is cutting edge and promising good market share.

    Please find the attached deck on summary of our product, business model and current status. We are currently raising investments from multiple angels to meet our 2nd seed round goal. If you are interested to chat more, please let us know when is a good time for you for skype call to show you the demo and give more info.? Our schedule is open during the weekend as well. Also if you know of any angels in your network who may be interested in our product, please let me know.

    Skype: sandeep.panta1

  18. Dear Ms. Fake,

    I am currently a third-year law student at Loyola Chicago and am looking to contact you to send a formal invitation for an opportunity to speak at Loyola’s International Law Review’s February 2016 Symposium entitled “Small Business in a Big World”. This Symposium focuses on the international challenges that small businesses must overcome when expanding. Given your experience and involvement in start-up companies, we believe she would be able to be an insightful speaker. If it is possible to get her contact information, it would be greatly appreciated.

    Warm Regards,
    Rebecca Tenuta

    Warm Regards,
    Rebecca Tenuta

    Senior Editor of Symposium International Law Review
    Loyola University Chicago School of Law
    Juris Doctor Candidate ‘16

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