I’m happy we’re about to start inviting people into the thing we’ve been working on!! It’s called Pinwheel, and it’s a way to find and leave notes all around the world.
We’re opening it up in private beta on the web and mobile web. An iOS version is coming next. You can sign up to be a beta tester/contributor at Pinwheel.com. We’re starting to build the content and community in advance of the full native mobile version, which we anticipate will be the primary experience. We’ll start inviting people in batches next week. To answer the inevitable questions, a FAQ!
What IS it?
On Pinwheel you can find and leave notes all around the world. The notes can be public or private, shared with an individual, a group or everyone. They can be organized into sets, such as, say, the “Tales from the Road: KISS’s 1974 Hotter Than Hell Tour”, “Best Spots for Butterfly Hunting”, “Every place that you told me that you loved me, circa 2008” or “Find me a Nearby Toilet NOW”. You can follow people, places and sets. And in the future, you will get notifications on your phone from who and what you choose. Following sets is useful, because that friend of yours with the great taste in coffee shops may also have an unhealthy obsession with, say, 1970s glam metal band KISS, and frankly, in childhood you were traumatized by a photograph of Gene Simmons and don’t need to repeat that in your dotage. Here’s an example of what a note looks like. This is one of my notes from Grand Central Station:
We’re already seeing original and inventive types of notes. Ancestry, located poems, old postcards, found objects. But the most wonderful thing is receiving (and writing!) private notes. Here is a note I left for my friend Lauren:
But, that’s like…Flickr for Places!
You said it, not me. Is it like Flickr for Places? Ish. Part of why making Pinwheel is so fun, is so exploding with possibility, is that a note, like a photo, can be a container for all kinds of things. It is the perfect social object. Stories, advice, jokes, diatribes, information, memories, facts, advertisements, love letters, grocery lists and manifestoes can all be put into a note. It is the perfectly constrained, perfectly open thing that you can make into what you want.
That sounds fantastic. But how are you going to make money?
Sponsored notes. You, the people you love, and businesses of all shapes and sizes will all be able to drop notes around the world, highlighted for all to open and see. Some examples. Our friend, Dinah Sanders, to promote her book Discardia, is leaving sponsored notes of places to recycle, places to stop and enjoy, places every good Discardian should know about. Our friend Alex Clark, a realtor with Zephyr Real Estate, is leaving sponsored notes of his properties for sale, things coming on the market, notable things in neighborhoods his clients should notice, and general area knowledge to promote his real estate business. Here’s a screen shot of one of Alex’s notes:
Who works on Pinwheel?
Seven brilliant people, and maybe you! We are hiring a iOS Developer, and Content Interns. Email us your resume and info at firstname.lastname@example.org if you’re interested. Weâ€™re proud to be funded by Redpoint, True, Betaworks, Founder Collective, SV Angel, Obvious Corp, and individual angels.
Where can we learn more?
Please follow us on Twitter: PinwheelHQ on Twitter.