Entrepreneurs gonna entrepreneur. I have a new startup! We are building something consumer-facing, something social — all the things I love best — for optimal founder-market fit!. It’s crazy times in the Valley and while I prefer doing startups when the going’s tough, money is scarce, and talent is thick on the ground — the best time to start a company is always two years ago, and the next best time is now. So now it is.
We are funded by my buddies at True Ventures (especially Jon Callaghan & Tony Conrad, rockingest investors this side of rock), my very own fund Founder Collective (with Dave Frankel, Eric Paley, Chris Dixon, Zach Klein, Bill Trenchard et al.), SV Angel (including David Lee and Ron Conway, Godfather of the Internet), Betaworks and independent angels, friends and family such as Keith Rabois, James Joaquin, Shoshana Berger and The Best Sister in the World.
You can sign up to get launch announcements and be a beta tester by joining our mailing list.
And we are hiring both back end & front end engineers. We’re working primarily in Ruby on Rails, using Backbone.js, and jQuery mobile. We are located in San Francisco, in Hayes Valley. If this sounds appealing, email us your resume and tell us about yourself.
UPDATE: Whoa! I changed “engineers are unemployed” to “talent is thick on the ground” — Someone wrote recently that he knew it was a bubble when it was easier to raise money than hire engineers and that was what I was thinking of when I wrote that. Came across the opposite as how I meant it. Thanks for pointing that out, various folks!
Caterina.net 
Go Caterina! Have signed up for beta and can’t wait to see what this is all about 🙂
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Woot. Congrats Caterina.
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Congrats.
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Congratulations!
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“engineers are unemployed” … not a cool thing to wish for 🙂 You know not everyone has sold a startup… or two… just yet!
Best of luck!
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Good luck – just don’t sell to Yahoo this time
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well, exploiting unemployed engineers is always a good thing, isn’t it?
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Signed up, interested, and will be watching.
Much Success!
David
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@JF Not likely! But thanks for the reminder. 😀
@ariel @sumit — OMG no!! hopefully giving them jobs…someone wrote recently that they know there’s a bubble when it’s easier to raise millions of dollars than to hire engineers, and that’s what I was thinking of when I wrote it.
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Awesome!! Caterina!! 😀
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I don’t get the comment about when “engineers are unemployed.” Does this mean she likes getting skilled employees on the cheap? Exploitation much?
I have to say, if you’re writing a blog post meant to recruit engineers, you should write one that makes them feel valuable not one that makes them feel like a necessary evil.
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Go you!
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@caterina was just being snarky of course 🙂
Best of luck!
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@sumit But I didn’t want to leave even the slightest impression of a lack of respect for engineers, so I fixed it in my post as well. So thanks for pointing it out!
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2bkco.com?
Is that a placeholder or are you starting up Tobacco2.0?
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Congrats!
Always a fun and exciting time to launch a new company – Cheers!
Looking forward to see what you’ve built with your team. Expecting more awesome!
@SusanBeebe
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Excellent news. 2bkco.com reminds me of the little orange flying fish roe on sushi – yum!
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Congrats, Caterina. Looking forward to learning more about your project. Best wishes and good luck.
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Good luck! Please, please don’t sell to AOL- then TechCrunch will be a partner. ; )
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@caterina No worries! Hayes valley is a great location for a startup btw.
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Congrats, Caterina…with your track record I know it will be a success.
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Kudos to you and shout out to Jon Callaghan. Can’t wait to see it.
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I’m curious …and impressed by your PR before you’ve even started. Looking forward to updates.
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Congratulations, Caterina! I signed up for the beta, and can’t wait to see what you’re up to!
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Exciting! Know it’s going to rock.
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Congratulations!
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Sorry to hear that Mike Arrington is being such a pathetic, childish schmuck. Hope it doesn’t cause you too much trouble. Best of luck with your new startup.
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Looking forward to see what you have up your sleeve. Speaking for the engineers, i’ve had 8 days off in 18 months! – and that was Christmas.
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Congratulations! I wish you lots of success 🙂
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Best of luck with the new startup Caterina! Coincidentally my cofounder and I are also using Rails and Backbone.js on our new startup. We should catchup sometime. 🙂
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Hello Caterina, how about joining our http://www.openmobilesummit.com conference programme to tell us all about it this November in San Francisco?
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I’m excited for this new startup and can’t wait for my beta invite 🙂
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