It was only last week I was spending all my time reading nothing but experimental poetry, and this week I suddenly find myself reading nothing but business advice books (and a biography of Warren Buffett, don't ask). I can't think of two subjects that are more perfect inversions of one another, the latter being the most exhortative, meaning-laden, accessible, capitalistic and production-oriented use of language possible, the former being the most meaning-subsuming, oblique, and counter-production-oriented text possible, that I often have to work very hard to understand.
A few nights ago when we were waiting (and waiting) at Kinko's, I asked Stewart, who was standing by the book rack, "What are the 7 Habits of Highly Effective People?", and he reached over to see, but the books were shrink-wrapped.
Then two nights ago I was looking for a lost Hofstadter book (Le ton beau de Marot), on a low and infrequently accessed shelf where I came across The 7 Habits of Highly Effective People, and opened it up and started reading.
This is not necessarily a business book, though its author worked as a management consultant, and it is filled with business anecdotes. So far it seems more personal growth and self-helpish, which is not to say that business people don't need more personal growth than the rest of us who don't consider ourselves business people (they probably do). But I have long held a bias against self-help books, though I don't have any logical explanation for this prejudice (except maybe resenting them for squeezing out the more respectable shrinks such as, say, Jung on the "psychology" bookshelves). I've found that many self-help books can be extraordinarily...helpful. My prejudice may have something to do with this story:
My friend (who I will call) Nancy told me that she once went home with a guy after a date for a nightcap, and while he was in the kitchen mixing drinks she strolled over to his shelves and noticed that every single book on his bookshelf was a self-help book. Shelf after shelf, they covered the walls, they were piled up by his reading chair, they were sitting on his coffee table. There were weight-loss and self-improvement and dress for success and how to win friends and influence people type books. There were how to make it big in the stock market, how to increase your sexual performance, 30 days to a richer vocabulary, attain peace and serenity type books. Mass-market buddhism. Insert Subject Here for Dummies. Golfworld's Putting Power! How to Get Girls. Intermediate-to-Advanced Australian Penis Acrobatics. And it occurred to Nancy that there must be something really wrong with this guy, seeing him through the 3-D glasses of this new information he seemed really really creepy creepy and she had no choice but to feign a sudden illness and flee the scene.
7 habits has sold over 10 million copies -- according to this edition, published in 1990. That's a hell of a lot of books. And they're still selling them at Kinko's. I laughed when I read, "The word "proactive" won't be found in many dictionaries..." I suspect that it was only after this book was released that "proactive" first found purchase on the tongues of bizfolk.
It's starting off with the common self-help concept of taking total responsibility for your life, with which it's hard to argue. And it's also germane to experimental poetry after all. When I interviewed Christian Bok, he asked why people didn't use the languages of science, or business, or medicine in their poetry. And why not indeed! There is a great Rae Armantrout poem using corporatespeak I'll have to find...
In any event, it's an interesting transition from last week's bookpile, and I'm lapping it up. Be on the lookout for a tenfold increase in effectiveness here on caterina.net as I habituate my 7 habits.