{ Thursday, December 21, 2006 }
The real opportunity: build community around your audience
"The real opportunity for media, in this day and age, is ostensibly the interactive platform, not just online, but mobile and gaming. Basically, promise a way for content companies to get closer than ever to their audience, to build community around their audience, to learn from their audience so they can put out better professional content."
-- Quincy Smith, new CBS Digital president, in a Reuters interview on how he'll make CBS successful through innovation and M&A.
He's in the content game, but he could just as easily have said "products".
(via Scott Heiferman, via Susan Mernit)
LINK | 8:54 PM | TB
He's on the right track, especially with the mobile platform. I'm sure there are way more people around the world with cellphones than computers. In both mass societies like Asia and India, the leading medium amongst teens/young-adults would be mobile.
Rocketeer | January 9, 2007 1:52 AM{ Post a comment }
read about you from basangpanaginip.blogspot.com
cool. you're also a filipino. =)
anyway, merry xmas and a happy new year miss! *hugs*
cheers,
aiRah | December 30, 2006 8:21 AMaiRah